The integrated platform for seamless brand experiences and accelerated sales
capient CDP is far more than a database – it is the intelligent all-in-one infrastructure that natively merges content, CRM, and product data. Through the perfect interplay of all core modules, you create highly targeted offers in record time and offer your customers a completely digital, interactive buying process directly in the browser.
Why isolated systems slow down your sales success
In many companies, the website (CMS), customer relationship management (CRM), and product database (ProductDB) operate in functional silos. Data flows with delays, offers must be painstakingly assembled manually from different systems, and the customer ultimately receives a static PDF.
Valuable time in the sales cycle is lost. There is no direct interaction capability for the buyer to view an offer, negotiate digitally, or approve it immediately.
From targeted offer to digital conversion in real time
digital//m fundamentally closes this strategic gap. Because all business-critical modules run natively on a single platform within capient CDP, your sales team accesses real-time customer data and the current product database instantly. Enquiries are answered with extreme speed and precision.
Instead of paper or PDF chaos, potential buyers view, check, and interact with offers directly online. With just one click, they can accept or decline instantly, drastically shortening sales cycles.
The Main Modules of capient CDP at a Glance
ProductDB (The Intelligent Data Base)
The central source of truth for all your highly complex technical specifications and product information. ProductDB is natively customisable, flexible, and can be 100% adapted accurately to your specific B2B sales logic.
CRM & Predictive Sales (The Command Centre)
Gain a seamless 360° view of your customers. Access ProductDB directly to create, send, and follow up on highly personalised offers and complex configurations in record time while monitoring your deal pipeline.
Interactive Sales (The Digital Conversion)
The counter-model to classic eCommerce. Offer your customers an individual buying profile and turn B2B sales into a digital experience. Complex offers can be viewed and legally accepted with a single click directly in the browser.
CMS (Content Management System)
Manage digital content flexibly and create personalised websites and B2B portals for consistent, data-driven customer experiences across all digital touchpoints.
Data-driven audience targeting with measurable ROI
digital//m fundamentally bridges this gap by directly connecting quote management with the operational transaction layer.
Efficient Marketing Strategies
By merging all data sources into the CDP, you analyse customer needs in real time. This enables tailored campaigns with measurably higher customer satisfaction and loyalty.
Generative Engine Optimisation (GEO)
Traditional search is changing radically. We structurally optimise your digital assets and product data so that they are natively understood, processed, and preferred as top recommendations by modern, generative AI searches and LLM engines.
Pinpoint SEM/SEA Activation
Use the first-party data captured in the CDP to control search engine marketing (SEM) and search engine advertising (SEA) in a highly granular manner. You target precisely those audiences showing real intent to buy, increasing your reach and drastically reducing budget waste.
Put an end to data silos
Time to radically shorten your sales cycles. Discover how quickly your product data (ProductDB) and CRM can be fused into an autonomous sales unit to create an interactive buying process for your customers.